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American College of Obstetricians and Gynecologists
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Design, Art Direction, R&D
I led a small team of designers to deliver digital and print ad work to our client, ACOG, in this accelerated project.
The goal is to raise awareness of a totally free COVID-19 vaccine confidence training. These sessions were targeted to several different groups within the public health space.
Our research and development process included things like environmental scans, A/B Testing, etc. This played a huge part in ensuring that our team nailed campaign goals.
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