ELP

Luxury automotive mechanics, Nick and Justin Wittig, tapped me to create a a primary brand identity for their up and coming high-end auto repair shop, European Luxury Performance (ELP for short).

Typography and image treatment was important for their clients to instantly make that connection. The typography had to move in the same direction and speed as the cars that came in-and-out for service everyday. The appearance of the logo had to look like it was moving forward, this is of course is the thinking of the brand and I wanted to reflect that as efficiently as possible.

This opportunity led me to creating some digital brand collateral and priming print-ready graphics for uniforms, t-shirts, banners, and business cards, and even a handmade metal cut.